CHARACTERISTICS OF THE ORGANIC COSMETICS MARKET:
1. It is composed of many small actors and some
important actors
2. It is not very transparent with private labels, standards, individual initiatives of
brands
3. More marketing than science: few laboratories doing research and
many brands without scientific competence.

OBLIGATIONS FOR ORGANIC COSMETICS TODAY
1. Respect the environment: indispensable prerequisite
2. Be safe for your health
3. Be effective
4. Be nice

ORGANIC COSMETICS AND HEALTH
1. Various substances are now suspected to be carcinogenic (parabens,
aluminum salts, glycol ethers, ....), allergens (preservatives, perfumes, oils
essential, ...), endocrine disruptors (UV filters, phthalates, phenoxyethanol,
...), not biodegradable (silicones, edta, ...). No substance in the world, natural
or synthetic, put on the skin or ingested, is absent from dangerousness. But the
Danger between carcinogen and allergy is not the same. The decline on materials
is so old that the health impacts have been good
studied through the centuries for some.
2. There are questions about interactions between different ingredients
used in the formulas. Almost no study is done on this subject.

ORGANIC COSMETICS AND EFFECTIVENESS: THE CONDITIONS FOR THIS TO WORK

Bringing health and efficiency together has always been CHO's first goal, this was even the basis of the brand's creation. That's why we defined and we respect these 5 conditions:

1. Choose beautiful raw materials. I am often asked "But what is it
a beautiful raw material, a hazelnut oil, it's a nutty oil! ".
No. The basic natural assets: oils, butters, waxes, clays, ...., Have
the same name, the same INCI but depending on the mode of transformation, the place of
production, time between harvesting and processing, the type of picking
etc ..., we will not have the chemical properties we are looking for, some
molecules will be more or less developed. It is therefore important to have a
good knowledge of the chemical compositions of the raw materials. The origin
the raw material is fundamental, the know-how of the manufacturer also.

2. Using beautiful raw materials is also choosing raw materials
intact, whole, pure. There is little interest apart from the cost of using oils
esterified plants. In any case not at the beginning of the formula. They can bring a
touch, but not effective on wrinkles, hydration.

3. Use the beautiful raw material in sufficient quantity. In the natural, our assets
are not concentrated. So you have to put the amount needed to have a threshold
efficiency.

4. Which imposes to privilege short formulas. You have to put a quantity
enough of this material to get the amount of the active molecule needed
to its effectiveness which will ensure an interesting asset concentration rate
important and limit interactions between assets. However, all in one is
difficult. We understand the interest of Asian layering. A product
organic cosmetics effectively treats a problem and nothing but one.

5. Good microbial protection, apart from oils that do not fear the
bacteria, nor mushrooms. Creams, milks, serums must absolutely
be protected by conservatives. The risk of contamination is real and the
rapid development.

At CHO, the first step is to clearly define the objective of the product, as we will see from the
Following an organic cosmetic product can only be effective if it is well targeted. The formulator
then seeks in the choice of existing organic natural materials that they are
those that contain the most active molecules needed.

A formulation that makes sense is a formulation in which each ingredient brings
in efficiency and does not serve to fill a line or densify the water of a formula. The
knowledge of raw materials, the know-how of the formulator, the proper targeting of the
final product are guarantees of effectiveness of an organic cosmetic product. This explains that CHO
NATURE has made the choice since its creation to make beautiful organic, with beautiful materials
first sourced around the world according to their intrinsic qualities. This is also the reason why we chose to master the entire value chain of the definition of the product through its design, manufacture and distribution.

All this is a guarantee of quality and efficiency.