“What is deepest in man is the skin”. Paul Valery
When we created CHO NATURE, organic cosmetics were still very timid: few but very powerful brands that always made the same criticisms. They were criticized for having thick, greasy textures and unpleasant or even heady smells. Product marketing was from another era. But the most important thing was that the Science god was still very strong and commanded that synthetic chemistry was more efficient than nature. Consumers had serious doubts about the effectiveness of these natural products. Morality, only the unconditional followers of naturalness were seduced.
To better understand the composition of our treatments, here is a glossary that groups together all of the essential oils used in CHO Nature products along with their benefits for the skin.
This Greek root word "aroma = aroma" and "therapia = care, cure" symbolizes healing our woes through the use of essential oils.
Even if the practice of aromatherapy has existed for a long time, it was named for the first time by the Lyonnais René-Maurice Gattefossé in 1937. Chemical engineer passionate about ancient rituals, he witnessed the effectiveness of essential oils in 1910 after being hit in the hands by an explosion in his laboratory. Since traditional medicine was ineffective in the face of his worsening and spreading wounds, he decided to use lavender essential oil for its calming and soothing effects. He was cured shortly after. This experience fueled his curiosity for essential oils and prompted him to deepen his research, which he collected in a book called Aromatherapy. This is how the word was born.
In recent years, we have seen a number of important organic cosmetics brands. You can even today see organic brand ads on TV. Why such a playfulness on organic cosmetics? What is at the origin of this return to this naturalness?
Since this famous English study in 2004 on the possible correlation between parabens and cancer cells, we have been subjected to many scandals food, medical and other. Confidence is broken with a system that has favored profitability to wellbeing. The economic health. That's how we created CHO NATURE 10 years ago now and often we have been opposed to health and efficiency. It had me seemed important to clarify and restore certain points.
At CHO Nature, we are passionate about vegetable and essential oils; and as you know, we have specialized in beauty oils with our oil bar. Today, our beauty oils are recognized for their superb quality and effectiveness. We were therefore honored to be contacted by a journalist from Nouvelles Esthétique who, for a subject on vegetable oils, wished to interview Béatrice Dubois, founder of CHO Nature, as an oils specialist.
Find here his interview and the complete file in the New Aesthetics of May 2018.
Vegetable oils have been the basis of women's beauty care since time immemorial. Used pure at first, we have observed a disaffection for this wonderful product over the centuries and in particular the end of the 19th and the 20th century in favor of more chemical industrial cosmetics. This is how the first beauty cream for the hands was born, the Simon cream in 1860, the first "stable" cream based on glycerin, followed by the Nivéa cream in 1890. I also remember the witch hazel cream from Mercier laboratory (the father of Angélique Marquise des Anges, Michèle Mercier), created in 1933 while at the same time Molinard launched its Rasoline shaving cream, still sold today. We were on the first steps of this modern cosmetology based on mineral oil and plants which at least has the advantage of not oxidizing. Modern chemistry has added every possible molecule imaginable to these nanoparticles, which are the subject of much controversy.
Vegetable oils: the major attraction of beautiful organic cosmetics
When you decide to care for, beautify, or maintain the beauty of your skin with natural products, you discover the main raw material: vegetable oil. In order to benefit from all its benefits, we advise you to choose it organic, first cold pressing and when it comes to kernel oil, choose raw almonds and favor whole non-esterified oils (see the article below. subject).
Before I start reading the article, I want to tell you that the vegetable oils used in CHO Nature products are 100% vegetable, 100% natural.
As you have noticed, the big fashion is for oils in cosmetics.
New playground for big brands but initiated by small ones, the market has evolved and we now find oils for everything and in everything: face oil, body oil, cleansing oil, hair oil, tanning oil, UV protection oil, shampoo oil … and so on.