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Whether at 30, 50 or 70, the secret to an effective anti-aging routine is above all maintaining good hydration.
The skin unfortunately from the age of 21 begins to dehydrate, the complexion becomes dull, fine lines appear and the skin gradually appears less plump and less radiant. Even if at 20, you don't notice it, in your thirties, it starts to show. And at 50 the skin has lost 50% of its initial capital ?
“What is deepest in man is the skin”. Paul Valery
When we created CHO NATURE, organic cosmetics were still very timid: few but very powerful brands that always made the same criticisms. They were criticized for having thick, greasy textures and unpleasant or even heady smells. Product marketing was from another era. But the most important thing was that the Science god was still very strong and commanded that synthetic chemistry was more efficient than nature. Consumers had serious doubts about the effectiveness of these natural products. Morality, only the unconditional followers of naturalness were seduced.
All skin types are more sensitive in the fall. And it's even more complicated when you already have sensitive skin. This is usually the most critical time of the year for skin prone to eczema, psoriasis and other dermatitis.
This week, Cosmebio is organizing for the second consecutive year, the week of organic cosmetics. The goal is to make you discover new brands thanks to discounts and also to educate you and teach you new things about organic cosmetics: new active ingredients, manufacturing processes, subjects presented by brands, etc. So don't hesitate to visit the Cosmébio website and its social networks (in addition to ours)!
Today, 50% of French people consume organic cosmetic products (compared to 31% in 2016). Women and also men (+ 22%) are more and more likely to prefer an organic cosmetic product to a conventional cosmetic product. Why ? Because there has been a real awareness in recent years of the harmfulness of our consumption patterns on our health and on our planet. Awareness which has indeed increased with the Covid crisis. Let's consume less but consume better, let's take a look at the composition of what we eat and what we apply to our skin to consume consciously.
A natural and organic CHO beauty routine for combination and dehydrated skin
Since the world has existed, a woman's body has been sacred and precious. At least that's how we should take it.
To better understand the composition of our treatments, here is a glossary that groups together all of the essential oils used in CHO Nature products along with their benefits for the skin.
This Greek root word "aroma = aroma" and "therapia = care, cure" symbolizes healing our woes through the use of essential oils.
Even if the practice of aromatherapy has existed for a long time, it was named for the first time by the Lyonnais René-Maurice Gattefossé in 1937. Chemical engineer passionate about ancient rituals, he witnessed the effectiveness of essential oils in 1910 after being hit in the hands by an explosion in his laboratory. Since traditional medicine was ineffective in the face of his worsening and spreading wounds, he decided to use lavender essential oil for its calming and soothing effects. He was cured shortly after. This experience fueled his curiosity for essential oils and prompted him to deepen his research, which he collected in a book called Aromatherapy. This is how the word was born.
In recent years, we have seen a number of important organic cosmetics brands. You can even today see organic brand ads on TV. Why such a playfulness on organic cosmetics? What is at the origin of this return to this naturalness?
Since this famous English study in 2004 on the possible correlation between parabens and cancer cells, we have been subjected to many scandals food, medical and other. Confidence is broken with a system that has favored profitability to wellbeing. The economic health. That's how we created CHO NATURE 10 years ago now and often we have been opposed to health and efficiency. It had me seemed important to clarify and restore certain points.