If women beauty models have widely evolved through time; sometimes plump, thin or androgyne shapes.. There is one thing that never changes: the quality of the skin. Indeed, Egyptian women used bitter almond oil, lettuce oil, cumin oil or lily oil to moisturize the skin. In addition, they created, very quickly, beauty rituals to use them. Every woman in the world has beauty tricks, from the Egyptian rituals to the Asian ones.  

We wanted CHO to have its own rituals, as we are a professional brand for beauty salon, we have our own protocols. But they are not easy to reproduce at home, so we worked on a ritual for each product, which optimizes the actives contained in the products.  

One of the basis of our formula is the Aromatherapy, the use of essential oils, which work as well on the physical aspect of the skin as on the psychological aspect : our mood, dynamism,… 

Being beautiful is also feeling beautiful, it’s to be serene and feel good. 

The ritual is composed of three times: SMELL – NOURISH – SMELL 

THE CHO RITUAL 

  • SENSE : Place some drops of on your fingers, rub the fingers of both hands together and inhale the fragrance deeply. As you warm the product, the olfactory molecules contained in the essential oils will spread easily. In breathing them, we’ve already working on the psychological sphere.

  • NOURISH / COMMUNICATE : Apply the oil to your face using both hands. Your palms should be fully in contact with your face. Gently press your hands to your skin. Two important moments in this gesture : get in touch with yourself and the respect of your skin – of you.

  • SENSE : finish by inhaling the fragrance from your palms. Our formulations and methods are designed to optimize their effectiveness on physical and mental well being. We end softly the ritual, breathing again, we self-focus, we commune with ourselves for one moment. It is an important moment, it’s serenity.